Aesthetics, charm and splendour sell the chips beyond the chips. (credit: istock)
Adverts are subliminal and many times they sell something to us which we attach to the product or service being publicized.
Now if what is sold to us is appealing then classical conditioning comes into play … we fall in love with the products and patronize just to experience the feelings televised with the products.
Awesome adverts basically sell award-winning ideas: plots, characters, aside the products being advertised.
If you see elementary school children in true-life setting, smartly-dressed, eating and enjoying branded sausage roll in a unique and tempting way you might crave and actually bought and ate before the close of the day then your patronage is as a result of the inadvertent advert of the sausage roll by the smart school children ….
In adverts, it’s important to sell charm and charisma while selling your products and services.