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‘Sense in Business.’

Fashion is business as well as lifestyle.

Round peg in round hole philosophy:

Hajia Binta Adegboye (my fictitious character) is a successful fabrics merchant with stores in Lagos Island, Surulere, Ikeja, Ikoyi, Ilupeju. She recently spread her tentacles to Ibadan –  Dugbe, Basorun, Akobo and Bodija and of course counting.

Now let’s check out her business profile:

Her business name: Weekend Fabrics LTD

Her slogan: weekend fabrics … styling your owambe with exotic aso-ebi

Her adverts (flyers): on the flyer is a crystal-clear image of a gorgeously dressed man and woman in aso-ebi, at a news and noise-making wedding (owambe).

beneath the image is the inscription …. we clothe kings and queens specially, professionally for owambe  ….  

And beneath the above information you find her contacts: addresses, mobile contacts and social media accounts.

Her advert stands out: few images. Less stories. Straight to the point.

Hajia was a fashion designer herself but she prefers selling fabrics to designing clothes, but after 10 years of retailing fabrics she decided to employ skilled fashion designers … later sent them abroad for crash courses in design and began her fashion business and lifestyle brand – DFF: Dexterous Fingers & Fashion House and so her loyal fabrics customers became her fashion house clients.

Hajia is sure a smart investor, right? Yeah!

Business is sense and creativity.

Someone’s angelic looks at events is bank-account ‘credit alert’ in the phone of another.

(pic credits image 1: social media; image 2: Youtube)

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I won't bore you or box myself by defining who I'm, what I'm or where I'm headed. I AM OLAYEMI JOSEPH OGUNOJO, a Nigerian and World Citizen and a student of the 'University of Life.' If you impart knowledge into every Tayo, Tanko and Tagbo you meet, they will impact every Tom, Dick and Harry they confluence.
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