Impacts of Gender-Based Images in Ads.
Adverts are channeled via diverse platforms (image credit: olayemiogunojo.com)
When a singular image is needed for an ad. the picture of a woman comes expressly to mind because it pulls effect much more than that of a man; in that it has the potential to arrest the attention of both men and women.
Video vs. audio. Men are attracted to sights; women to sounds ….
Undoubtedly the image of a woman will attract male eyes and female but for different reasons. Men want to admire; women want to acquire.
The image of a woman will attract other women because their eyes follow beauty and fashion everywhere they go and in the process of feasting their eyes on the image their eyes stray to the message and so whatever is being sold is sowed in their minds.
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